The BP Edit

Underconsumption in Skincare

We've all seen the underconsumption trend gaining traction online. Gone are the days of cabinets overflowing with products we never use. This minimalist approach to skincare emphasises simplicity and effectiveness, focusing on just one active ingredient tailored to individual needs, like retinol or vitamin C. By prioritising the protection and health of the skin barrier with gentle cleansers and adequate moisturisation, this trend ensures our skincare routine is both manageable and beneficial, reducing the risk of irritation and promoting overall skin health.

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  • 1: Oil Cleanser
  • 2: Water Cleanser
  • 3: Exfoliator
  • 4: Toner
  • 5: Serum
  • 6: Eye Care
  • 7: Moisturizer
  • 8: Sun Care
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